It seems clear that social networks are not the most
appropriate place to sell, something that online marketers preach for a long
time and thought has gone into clarifying .
But then we have to forget completely to get customers in
social networks ? Are we facing something impossible or simply must have a
presence on social networks just for other purposes?
They usually have many doubts about these issues and is
often confused concepts . There is a difference between direct selling (which
is not recommended ) and capture leads eventually probably end up being
consumers of our products or services.
That said , you should know that the process that turns a
fan on client consists of 4 phases:
1. Uptake phase
This is the phase in which the potential client does not
know or is not yet a fan of our Facebook page . You can reach him through
different channels , but usually is on our website or blog where we get to
grasp . Should not count on too much web traffic , we can always choose to use
Facebook 's own advertising .
This point is relatively simple since it does not require
much effort from the user. One of the necessary conditions for that to take
place is that the user feel some interest in our business for seo raleigh
Two . Loyalty phase
You know us but we still have to win their trust , which
takes time and patience . This is where we publish content type , quality ,
time of publication, and the frequency with which we share are crucial to
achieve the desired effect . But this does not ensure that you get fans to end
up becoming loyal customers.
Three . Conversion step
This is the point that many companies fail. They have
thousands of fans but they are not exactly sure what to do with them or how to
take the next step . In fact , they know the name of the fan but do not have
many more details about him . If no other tools we use this relationship
between fans / company will not change, because it will hardly be the fan who
becomes a client of their own .
