SEO Marketing Activities

That's it, you are now ready to make yourself your own SEO audit. I remember once again need some knowledge and some to analyze the experiment results . It takes time , reflection , brief work. And when you see the sites of some agencies insert a " free audit " (which means " automation "), you now understand why it is peanuts in terms of quality seo internet marketing

Maybe I hope you enjoyed this issue in its entirety and if this is the case , I will motivated to make others ;-) In the wise ! The social part is the last checkpoint before the big line to complete the audit of SEO that we will still be busy for a week. First of all, I want to clarify that this is not an audit of the social strategy that we will do here but an audit of the existing relationship between the site and social media. That it throws .

A second precision : very often , the theme of the site that this part of the audit will prove unnecessary. Besides, I 've never had to do. But that does not prevent me from having thought ;-) And that's how I would organize it , while remaining within the scope of the audit SEO without overflowing on an "audit  seo " .

Inventory of existing share

It, you guessed it . Perform an inventory of shares on each page is the point of departure almost mandatory . You can use a generic tool (type Social Crawlytics that counts shares on Facebook , Twitter, Pinterest , Google+ , LinkedIn, Delicious StumbleUpon e ) to perform this inventory or develop yourself your own tool very often , social networks share an API that enables developers to facilitate their work of seo marketing analysis.

SocialCrawlytics dashboard

Three objectives behind this action: know the commitment of players to the site content, determine what type of content is most popular and assess the social impact on SEO . If the first is relatively simple to understand, we will detail the next two for local seo

If you audit a site in WordPress, you can install the extension Social Metrics that exists in free version ( but limited ) and paid versions , it will make you count the shares on all major platforms .

What type of content is shared

Once the inventory of shares made ​​, we will rank pages more to less shared shared. If all goes well , we will have to finish a typology of what appeals to readers , so it is an extra ball for the establishment of a future strategy .