Usage 3: Editorial Content and site structure

Applicant: the digital marketing team or Acquisition traffic or Product Marketing team

Objective: Develop content strategy and produce an editorial calendar, set the correct structure of website.

In this case, we will try to clearly identify what concerns our target audience and establish a process to read important topics to fatten relevant traffic. You can be in an institutional logic or conversion (e-commerce, lead, etc.).

In case of website redesign, we will use the analysis to build a website structure that sticks to 100% that the search seo website hearing netlinking. Here is a quick summary for those who were not present.
The netlinking is not ready to die

One of the most important in the success of Google features is to have based on data provided by the Internet users. Hyperlinks that connect these web pages are considered as votes that determine the importance of a particular page: this is the famous seo services

Google has built its relevance on its ability to calculate the PageRank across the web, which requires considerable resources in terms of computing power. In other words, it seems quite difficult for the Mountain View giant to go back on the influence of links in its algorithm, would that financially speaking (this is what the Brothers Peyronnet explain in their excellent Masterclass Motors + SEO).

However, the engine becomes more intelligent and efficient in the fight against spam, and now easily detects structures links automatically generated links and other massive acquisition techniques that worked quite well, however there is still some time. Google Penguin is just one example among others of the ability to detect those above the yellow line (or black ;)) for  seo marketings services  We need to reinvent the wheel?

Why try to stay under the radar when you have done nothing wrong? The question is what to do to acquire new links, while not attracting not the wrath of the search engines.

And the answer is quite simple: acquiring links through natural levers has no reason to be punished. What could be more natural for a company with several websites that offer on each of these links to other sites in the network? What could be more logical in contrast to Google, which punish there a little over a year now sites SEO press releases, which were only used by SEO and read by anyone?

The rules were ultimately not changed much: be careful and organized, and you will not take the risk.
Netlinking of the Influence

Finally, Google Penguin to increase not provided via Google PageSpeed, Google encourages us to move towards quality work, technical or editorial. This is the safest way for him to provide its users with relevant results.

So why not apply this logic to netlinking, and switch tricks to acquire links to a strategy of influence, to be beneficial to your brand? Google way.